Marketing Intelligence & Planning: Volume 1 Issue 1

Newspaper Cover Prices: Management Behaviour in Conditions of Joint Supply

Harry Henry

Newspaper publishers produce two closely‐linked products in one run—selling copies of the paper to its readers and at the same time selling space in that newspaper to advertisers…

Consumer Pre‐purchase Information Seeking: A Comparison of Methodologies

C. McLelland, J. Turner

The extent and nature of pre‐purchase information seeking behaviour is a topic of some importance in a market economy. A knowledge of it is clearly a fundamental requirement for…

Limited Strategic Innovation: Coping with the Complexity of New Product Development

Gordon Foxall

Industrial innovation is a highly valued element of advanced economies which is expected to result in faster economic growth and the social and economic benefits associated with…

Retailer Information Power — The Channel Marketing Information System

Nigel Piercy

One lesson of the 1970s was that the power and influence of retailers and distributors is a highly significant factor in many practical marketing situations. Currently, however…

Industrial Sales Forces — Their Role in Product Planning and Development

C.D. Moss

The information contained in this article was collected during the course of a research study of the role and activities of industrial salesmen, particularly focusing on the types…

Using Multiple Scenarios for Strategic Environmental Assessment: Implications for Marketing Management

Robert E. Linneman, Harold E. Klein, John L. Stanton

In this article, we present empirical results that document the critical changes in planning attitudes and practices and their implications on strategic market planning. The…