Table of contents - Special Issue: Current Issues in Arts Marketing
Guest Editors: Noel Dennis, Gretchen Larsen, Michael Macaulay
Marketing orientation and arts organisations: the case for business sponsorship
Sarah R. Thomas, Simon J. Pervan, Peter J. NuttallThe purpose of this paper is to explore the implications of a greater marketing orientation among arts organisations and its impact on funding through sponsorship.
An evaluation of artistic influences on marketing theory and practice
Ian FillisThe purpose of this paper is to evaluate the connections between art and marketing in order to develop enhanced insight into how visual art and the art world can inform marketing…
Lessons from arts experiences for service‐dominant logic
Tabitha Ramsey White, Anne‐Marie Hede, Ruth RentschlerThe purpose of this paper is to consider whether art experiences can inform service‐dominant logic (SDL) discourse through an exploration of the co‐production and co‐creation…
An essential guide to audience development
Emma Hazelwood, Rob Lawson, Rob AitkenThe purpose of this paper is to examine the characteristics and usefulness of opinion leaders and market mavens in relation to theatre guides as a way for theatres to develop new…
Structural determinants of household art expenditure
Jianfeng JiangThe purpose of this paper is to empirically investigate the influences of sociodemographic (SD), environmental, and marketing mix variables on household art expenditure.
Never tickle a sleeping bookworm: how readers devour Harry Potter
Tony Patterson, Stephen BrownHarry Potter is one of the world's most remarkable marketing phenomena. The purpose of this paper is to reveal that consumers interact with the Potter brand in a variety of ways…
Marketing cultural attractions: understanding non‐attendance and visitation barriers
Pandora L. Kay, Emma Wong, Michael Jay PolonskyThe purpose of this paper is to draw together the previous academic and industry research on non‐attendance of cultural attractions, followed by qualitative in‐depth interviews to…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss