Table Of Contents: Volume 24 Issue 3 - Special Issue: Marketing education: constructing the future
The purpose of this conceptual paper is to address the current debate about the role of business and marketing education. Should marketing courses be pragmatic and…
To describe and discuss the use of educational drama in marketing education, including its relative advantages to both learners and trainers.
The purpose of this paper is to describe the development of a course in data mining as an example of an interdisciplinary mechanism of bridging the academic/practitioner…
To investigate the skills and abilities that MBAs who study marketing, those occupying marketing positions, and companies that hire marketers regard as important; the…
The purpose of the research is first, to understand, explain, and evaluate the nature and extent of marketing skill development in MBA programmes relative to the needs and…
The purpose of this paper is to detail teaching and learning strategies designed to incorporate advances in marketing and continued interest in new marketing knowledge.
Online date, start – end:1983
Copyright Holder:Emerald Publishing Limited
- Associate Professor Thomas Brashear Alejandro