Marketing Intelligence & Planning: Volume 25 Issue 5

In response to Ansell, Harrison and Archibald on survival analysis and lifestyle segmentation

Adam Lindgreen, Peder Frederiksen

The purpose of this paper is to provide a response to an article in Marketing Intelligence & Planning, Vol. 25 No. 4.

Who are “innovators” and do they matter?: A critical review of the evidence supporting the targeting of “innovative” consumers

Heath McDonald, Frank Alpert

This paper aims to bring together and evaluate the reasons that have historically been advanced to justify the heavy emphasis on innovative consumers within the general context of…

University performance and strategic marketing: an extended study

Kevin L. Hammond, Harry A. Harmon, Robert L. Webster

Extending a previous study of business schools across the USA, this further analysis of the research data aims to investigate the organizational deployment of the selection of…

Public sector business support providers: marketing business support to the ethnic business sector

Lisa Emslie, Richard Bent

The economic and social importance of minority ethnic‐owned businesses (MEBs) is widely recognised, but it is also well‐known that the providers of business support services have…

Political marketing communications planning in the UK and Taiwan: Comparative insights from leading practitioners

Norman Peng, Chris Hackley

This study sets out to make in‐depth comparisons between major political campaigns in the UK and Taiwan, and generate contemporary insights into the creative development process…

“Gūanxi ”, government and corporate reputation in China: Lessons for international companies

Ying Fan

This paper seeks to examine the impact of the gūanxi phenomenon (which is carefully defined) on the management of corporate reputation in China, with particular reference to…

Benefit‐feature segmentation: a tool for the design of supply‐chain strategy

Mario Duarte Canever, Hans van Trijp, Ivo van der Lans

This paper aims to assess the effectiveness of different segmentation schemes as the basis of marketing strategy, with particular respect to supply‐chain decisions, and to propose…

Editorial

Keith Crosier