Marketing Intelligence & Planning: Volume 18 Issue 4

Knowledge management as a competitive asset: a review

Emin Civi

Knowledge is the fundamental basis of competition. Although the study of knowledge is as old as human history, it has only been recognized in the last decade as a crucial element…

Managerial practices to sustain service quality: an empirical investigation of New Zealand service firms

Jay Kandampully, Bulent Menguc

A firm’s success in the marketplace is not confirmed by attaining the goal of market leadership, but in sustaining that leadership through the consistent delivery of superior…

Relationship selling and customer loyalty: an empirical investigation

Brian D. Foster, John W. Cadogan

Examines how customers’ loyalty is influenced by their relationship with the firm at two distinct levels: the specific relationship customers have with their salesperson; and the…

International pricing – a market perspective

Gary Marsh

Examines the factors that must be taken into account when determining the international pricing of a product, utilising specific examples from industry. Argues that specific…

Micro‐business start‐ups: challenging normative decision making?

Paul Greenbank

Argues that micro‐business start‐ups appear to adopt an approach to business start‐up that conflicts with normative decision making models. It is, however, contended that the…

Strategic outsourcing: evidence from British companies

Ying Fan

Outsourcing has become an increasingly popular option for many organisations. But they vary in terms of activities being outsourced, reasons for and benefits from outsourcing, and…