Table Of Contents: Volume 25 Issue 6
To derive an applicable conceptual framework of branding via the internet form; to show how that framework can, by organising and integrating current knowledge, assist…
To determine which factors account for customer satisfaction with a service and their loyalty to a given service provider, in the particular, context of “backpacking” in…
Mediating effects of relationship quality on customer relationships: an empirical study in Hong KongY.H. Wong, Humphry Hung, Wing‐ki Chow
To build and test a model of customer relationships, with particular reference to the financial services sector, relating the perceived quality of the relationship to one…
To investigate the influence of supplier‐performance criteria on importers' decisions to repurchase from the same source, in the context of wine‐importing.
To design and empirically validate an instrument for measuring the effectiveness of a marketing intelligence system (MkIS).
To show how the analytical and visualization capabilities of geographic information systems (GIS) can enhance the communication, understanding and utility of data and…
Online date, start – end:1983
Copyright Holder:Emerald Publishing Limited
- Associate Professor Thomas Brashear Alejandro