Marketing Intelligence & Planning: Volume 25 Issue 6

Subject:

Table of contents

“i‐Branding”: developing the internet as a branding tool

Geoffrey J. Simmons

To derive an applicable conceptual framework of branding via the internet form; to show how that framework can, by organising and integrating current knowledge, assist marketing…

17370

An application of the ECSI model as a predictor of satisfaction and loyalty for backpacker hostels

Bill Chitty, Steven Ward, Christina Chua

To determine which factors account for customer satisfaction with a service and their loyalty to a given service provider, in the particular, context of “backpacking” in…

6425

Mediating effects of relationship quality on customer relationships: an empirical study in Hong Kong

Y.H. Wong, Humphry Hung, Wing‐ki Chow

To build and test a model of customer relationships, with particular reference to the financial services sector, relating the perceived quality of the relationship to one…

1890

Influences on supplier repurchase selection of UK importers

Donna Gill, B. (Ram) Ramaseshan

To investigate the influence of supplier‐performance criteria on importers' decisions to repurchase from the same source, in the context of wine‐importing.

1506

Measuring the effectiveness of marketing information systems: An empirically validated instrument

Spiros P. Gounaris, George G. Panigyrakis, Kalliopi C. Chatzipanagiotou

To design and empirically validate an instrument for measuring the effectiveness of a marketing intelligence system (MkIS).

4039

Market segmentation using geographic information systems (GIS): A case study of the soft drink industry in Kenya

S.M. Musyoka, S.M. Mutyauvyu, J.B.K. Kiema, F.N. Karanja, D.N. Siriba

To show how the analytical and visualization capabilities of geographic information systems (GIS) can enhance the communication, understanding and utility of data and information…

5557
Cover of Marketing Intelligence & Planning

ISSN:

0263-4503

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Dr Babu John-Mariadoss