Marketing Intelligence & Planning: Volume 21 Issue 6

Competitor analysis practices of British charities

Roger Bennett

Competition among charities for donor income has increased dramatically in recent years. Moreover, charities have to compete against each other for cause related marketing…

Small Asian‐owned retail businesses in the UK: an exploratory investigation

Shiv Chaudhry, Dave Crick

This paper investigates the importance of cultural factors within ethnic minority‐owned firms’ business practices. In doing so, it provides a contribution to the growing body of…

Strategic interactive marketing of wine – a case of evolution

Sarah Quinton, Sally Harridge‐March

With the rapid evolution of technology and the changing pattern of wine purchase, providers need to consider the adoption of technology by consumers and hence how this impacts on…

The Internet revolution: some global marketing implications

T.C. Melewar, Nichola Smith

Advances in information technology have constantly impacted upon the global marketing strategies of firms. This paper assesses the implications that an Internet presence can bring…

The marketing of 3G

Fred Robins

This paper is about the marketing of the next generation of mobile phones. It begins with comments on the state of the telecom industry and draws attention to elements of…

AdultShop.com: establishing legitimacy with the “virgin” consumer

Michael Beverland, Adam Lindgreen

Despite the recent failures of many e‐businesses, the consensus remains that firms will need to develop e‐commerce strategies if they are to compete in the future. However, there…

The advertising agency manager’s response patterns to a mail survey and follow‐ups

B. Zafer Erdogan, Stephen Tagg

This study reports findings about British advertising agency managers’ response patterns to a mail survey and four follow‐up techniques (original, photocopy, postcard and letter)…