Table Of Contents: Volume 11 Issue 6
Michael J. Thomas
Reviews two books and one journal article. All three are concernedwith the future of marketing in a rapidly changing environment. Thefirst book and the article strongly…
, Audrey Gilmore
Argues that some radically new thinking is needed in the provisionof training for marketing managers, and supports the argument withexperience gained in the SME sector.
, James Devlin
Evaluates the working of the Financial Services Act, comparing itsearly promise with a rising tide of criticism, suggesting that selfregulation does not adequately…
Reviews an article that attempts to assess the scale of pricingerrors in supermarkets due to faulty scanning, research revealing a 4.29per cent error rate.
James R. Stock
Reviews a book focused on green marketing management, weak on itslogistical implications; and a journal article looking at servicequality in the transportation industry.
The part now being played by logistics in corporate strategy isrecognized. Reviews ten articles exploring the theme of “recentinsights into logistics”.
Reviews a number of articles emerging from an American researchworkshop focused on “meaning, measure, and morality ofmaterialism”. Strong evidence here of the fragmenting…