Table Of Contents: Volume 25 Issue 4
To examine the antecedents of consumer ethnocentrism, specifically with respect to Turkish consumers' attitudes to products originating in Europe.
To examine how companies are affected by economic crises, to assess the effects of marketing strategies on company performance in such conditions, and to identify those…
To present a new model for customer targeting when the information in customer databases is limited.
This study investigates key factors that influence the utilization of the internet by internationalizing firms in one transition market, Vietnam.
To investigate the influence of national or sub‐national culture and company size on inter‐firm cooperation in marketing among cluster‐based firms, with specific respect…
To demonstrate the successful use of lifestage segmentation and survival analysis to identify cross‐selling opportunities.
Online date, start – end:1983
Copyright Holder:Emerald Publishing Limited
- Associate Professor Thomas Brashear Alejandro