Table Of Contents
It is well known that the results of academic marketing research are not widely used by practitioners. This is attributed to a range of factors including language barriers…
To convert the principle of customer relationship management (CRM) into practical guidelines for best practice in the implementation of a CRM programme in the real world.
Proposes a radical alternative to SWOT analysis. Without rejecting the value of that venerable framework, it re‐focuses it in such a way as to enhance intelligence…
A positioning strategy for a tourist destination, based on analysis of customers' perceptions and satisfactionsEssam E. Ibrahim, Jacqueline Gill
The objectives of this research study were to measure the perception and satisfactions of consumers of the tourism product of Barbados, and to identify potential niche…
This paper introduces a new approach for autonomous internet‐based environmental scanning, which combines concept of weak signals with “information foraging theory”.
The influence of export information use on export knowledge and performance: Some empirical evidenceKjell Toften
To test empirical relationships between export market information use and export knowledge and export performance.
To identify the factors that influence shoppers' satisfaction with their “primary” grocery store, and those that encourage them to continue patronising it despite being…
Online date, start – end:1983
Copyright Holder:Emerald Publishing Limited
- Associate Professor Thomas Brashear Alejandro