Table of contents
Marketing Health‐check!
Roger BrooksbankA major survey into the marketing practices of higher and lowerperforming groups of UK‐based medium‐sized manufacturing companies isreviewed. Data were collected by means of a…
Local Authorities′ Use of Geographical Information Systems
Vincent‐Wayne Mitchell1991 has seen a new census and local authorities will be keen toanalyse the changes which have occurred since the last census. Theiranalysis will be helped by the introduction of…
Market Intelligence in Small Businesses
Davis FolsomMarket intelligence is critical to marketing strategy planning forany business. While considerable study has been made of theintelligence‐gathering practices of large…
Towards a Marketing Orientation
Rebecca ReynoldsThis past decade has witnessed phenomenal advances in the practicesand propagation of the marketing services industry. Organisations thatneed to maintain a competitive advantage…
Stability of Store Selection Criteria: A Multinational Study
S. Tamer Cavusgil, Ugur Yavas, Lisa A. ElveyThe factor congruency technique is introduced as a tool forcross‐cultural or comparative research efforts, where similarities anddifferences in the responses of subjects from…
Developing Use of PR in a Fragmented Demassified Market
Philip J. KitchenAn interesting phenomenon in recent years has been the virtuallyunrecognised growth in Public Relations (PR) activity in the westernworld. Viewed here in a UK context, this…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss