Table of contents
Marketing Planning for Maximum Growth
William GilesIn this, the second edition, the experience of actually running amarketing planning process in organisations further updates and revisesthe highly practical emphasis. The need for…
1542
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss