Table Of Contents: Volume 28 Issue 4 - Special Issue: Marketing Tourism Services: Responding to Current Challenges
The aim of this paper is to understand the differences across various quality dimensions and how these contribute to experienced quality and satisfaction among users.
The purpose of this paper is to show how value equity and its subdimensions of service quality, cost, and convenience drive customer satisfaction among business and…
The paper first aims to analyse the role and functionality of geocollaborative portals in assisting collaborative trip planning processes and then it seeks to develop and…
The purpose of this paper is to assess the brand image of Cape Town as a tourist destination using a progressive method of unstructured and structured techniques such as…
The Forest of Dean attracts relatively low numbers of staying visitors and low visitor spend. The paper aims to explore the image of this destination and identify the…
The purpose of this paper is to develop the scale of destination image (SDI) to assess destination image affecting the consumption associated with tourism.
Online date, start – end:1983
Copyright Holder:Emerald Publishing Limited
- Associate Professor Thomas Brashear Alejandro