Marketing Intelligence & Planning

Category:

Marketing

Table Of Contents: Volume 17 Issue 4

The personalised marketplace: beyond the 4Ps

Ronald E. Goldsmith

Theories of marketing management and strategy need to evolve and change to keep pace with changes in the marketplace and in marketing practice. As the next century draws…

Segmenting high‐tech markets: a value‐added taxonomy

Dan Dunn, Jon Hulak, D. Steven White

Reports findings from a major study done by a Boston consulting firm showing four solution‐based market segments in high‐tech industries. They are the specialized…

Behavioral biases in the service encounter: empowerment by default?

Charles L. Martin, Steven Adams

Discusses the findings of a study in which 309 service encounters between customers and customer‐contact personnel in service businesses and retail stores were…

Taming the tiger: key success factors for trade with China

Brett Martin, Gretchen Larsen

With its large population and increasingly open approach to foreign business dealings, China has been heralded as a land of opportunity for Western business. “What are the…

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/02634509910260922. When citing…

ISSN:

0263-4503

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open access:

hybrid

Editor:

  • Associate Professor Thomas Brashear Alejandro