Table Of Contents
The paper's aim is to investigate the antecedents and outcomes of the relationship between providers and consumers of a “high‐credence” service, in Hong Kong.
The purpose of the paper is to investigate the relationship between customer perceptions of public relations (PR) and customer loyalty; to test for the moderating role of…
The aim is to examine whether supermarkets may be losing the opportunity to increase customer purchase outlays by means of loyalty points, convertible to acquire specialty…
To describe the process of customer segmentation by data mining and expert judgment in a real‐world setting.
The purpose of this paper is to compare customers' perceptions of factory outlet stores (FOS) versus traditional department stores (TDS), and their purchasing preferences…
Radio frequency identification (RFID): Invaluable technology or a new obstacle in the marketing process?Bo Rundh
The paper's purpose is to show how product coding by radio frequency identification (RFID) can provide better benefits with respect to supply‐chain management than barcode…
Online date, start – end:1983
Copyright Holder:Emerald Publishing Limited
- Associate Professor Thomas Brashear Alejandro