Marketing Intelligence & Planning: Volume 26 Issue 1

Marketing Intelligence & Planning: past, present and future

Michael J. Thomas, Keith Crosier, Ross Brennan, Michael Harker

To reflect on the stewardship of Marketing Intelligence & Planning (MIP) over the past 25 years with special attention to the purpose and mission of the journal.

An empirical study of relationship quality in a service setting: a Chinese case

Zhen Xiong Chen, Yizheng Shi, Da‐Hai Dong

The paper's aim is to investigate the antecedents and outcomes of the relationship between providers and consumers of a “high‐credence” service, in Hong Kong.

The moderating effect of brand image on public relations perception and customer loyalty

An‐Tien Hsieh, Chung‐Kai Li

The purpose of the paper is to investigate the relationship between customer perceptions of public relations (PR) and customer loyalty; to test for the moderating role of brand…

Are supermarket shoppers attracted to specialty merchandise rewards?

Mario J. Miranda, László Kónya

The aim is to examine whether supermarkets may be losing the opportunity to increase customer purchase outlays by means of loyalty points, convertible to acquire specialty goods…

Application of data mining techniques in the on‐line travel industry: A case study from Thailand

Pongsak Hoontrakul, Sunil Sahadev

To describe the process of customer segmentation by data mining and expert judgment in a real‐world setting.

Customer perceptions of factory outlet stores versus traditional department stores

G.S. Shergill, Y. Chen

The purpose of this paper is to compare customers' perceptions of factory outlet stores (FOS) versus traditional department stores (TDS), and their purchasing preferences, related…

Radio frequency identification (RFID): Invaluable technology or a new obstacle in the marketing process?

Bo Rundh

The paper's purpose is to show how product coding by radio frequency identification (RFID) can provide better benefits with respect to supply‐chain management than barcode…

Editorial

Ross Brennan