Marketing Intelligence & Planning: Volume 31 Issue 4

Internal marketing and service quality in restaurants

Mamoun N. Akroush, Amjad A. Abu‐ElSamen, Ghazi A. Samawi, Abdelhadi L. Odetallah

The purpose of this paper is to examine an empirical model of internal marketing (IM) and internal service quality (ISQ) in tourism restaurants operating in Jordan.

Critical success factors for B2B e‐markets: a strategic fit perspective

Michael Johnson

The objective of this paper is to explore and determine a set of factors that are critical to the success of business‐to‐business (B2B) e‐markets in the aerospace and defence…

Brand leaders and me‐too alternatives: how do consumers choose?

Vanessa Quintal, Ian Phau

The purpose of this paper is to examine brand familiarity, extrinsic attributes, self‐confidence, perceived quality and six dimensions of perceived risk for their effects on…

The influence of social class on the perceptions of country of origin: National brands produced in overseas locations

Mario Joseph Miranda, Narissara Parkvithee

Purpose – The purpose of this paper is to describe a study, conducted in Thailand, which examined the working class and middle class consumers’ evaluation and purchase intentions…

Does CSR orientation reflect stakeholder relationship marketing orientation? An empirical examination of Indian banks

Ramendra Singh, Sharad Agarwal

The purpose of this paper is to address two research questions: First, are business metrics of Indian banks associated with its CSR orientation? Second, is the CSR orientation of…

Transferring knowledge for organisational customers by knowledge intensive business service marketing firms : An exploratory study

Abdelkader Daghfous, Nicholas Jeremy Ashill, Michel Roger Rod

The purpose of this paper is to examine the knowledge transfer processes of knowledge intensive business service firms by focusing on the knowledge for customer, which is the…