Table Of Contents: Volume 25 Issue 2
This paper seeks to assess the strategic rationale and the effectiveness of government “demarketing” campaigns in the areas of smoking, binge drinking and private car usage.
The impact of Porter's strategy types on the role of market research and customer relationship managementMichael J. Valos, David H.B. Bednall, Bill Callaghan
This paper seeks to investigate the influence of Porter's strategy types on the use of customer relationship management (CRM) techniques and traditional market research…
This paper seeks to propose a new framework for the marketing planning process that is better adjusted to the modern operational environment, with particular emphasis on…
Online date, start – end:1983
Copyright Holder:Emerald Publishing Limited
- Associate Professor Thomas Brashear Alejandro