Marketing Intelligence & Planning: Volume 28 Issue 5

Competitive intelligence in service marketing: A new approach with practical application

Pamela Johns, Doris C. Van Doren

The paper aims to give a new look at competitive intelligence (CI) and the resulting benefits to growing companies.

Improving competitive analysis with temporal text visualization

Camilla Magnusson

The purpose of this paper is to develop a visualization method for texts produced by a company's competitors, partners, or customers. This method can be used for competitive…

Implementing relationship marketing: supermarkets' perspectives

Georgina Whyatt, Ralph Koschek

There is a stream of literature which implies that for supermarkets, as organisations that operate with low staff‐customer interaction, within a price competitive environment and…

The effect of customer orientation on frontline employees job outcomes in a new public management context

Michel Rod, Nicholas J. Ashill

This paper seeks to examine the role of customer orientation in a model of affective and behavioural job outcomes grounded in Bagozzi's reformulation of attitude theory in the new…

The Nigerian movie industry “Nollywood” – a nearly perfect marketing case study

Nnamdi O. Madichie

The purpose of this paper is to highlight the marketing challenges facing the Nigerian movie industry – Nollywood. The paper also attempts to make a case for due recognition to…

Visibility and involvement in effective arts marketing

Candy Lange

This paper seeks to propose a methodological tool for arts marketing, arguing that traditional approaches are not as effective as the newly developed visibility/involvement model…

Marketing's “Oscars”: a citation analysis of award‐winning articles

Raymond Hubbard, Andrew T. Norman, Rahul A. Parsa

The purpose of this paper is to see whether it is possible to reliably detect, prospectively, superior intellectual contributions to marketing's literature.

Editorial

Gill Wright, Michael Harker