Table Of Contents
– The purpose of this paper is to investigate the experiences of older consumers with a range of product packaging.
– The purpose of this paper is to examine factors affecting the development of brand attitudes and brand behavior among children aged seven to 12.
In recent years, there has been a big increase in the use of ethical attributes as marketing appeals. The purpose of this paper is to examine consumers’ willingness to pay…
The purpose of this paper is to examine young consumers’ general tendency to become confused and its effect on the word of mouth, trust, and consumer satisfaction in…
Online date, start – end:1983
Copyright Holder:Emerald Publishing Limited
- Associate Professor Thomas Brashear Alejandro