Marketing Intelligence & Planning: Volume 21 Issue 1

Market orientation behavior: an empirical investigation using MARKOR

José A. Varela, Marisa del Río

Market orientation is the cornerstone that should guide the actions of those in charge of marketing. Its importance lies in its (assumed) capability to make consumers more…

Using value equations to analyse exchanges

Keith Blois

The concept of exchange is considered and the insights that this provides are combined with Day’s concept of customer value equations to propose that there is also a need to…

The internationalization of US Internet portals: does it fit the process model of internationalization?

Daekwan Kim

Although the theory of the gradual internationalization of firms has been widely studied and supported by researchers, very little is known about the internationalization of…

The relationship between consumer characteristics and attitude toward online shopping

Shwu‐Ing Wu

The purpose of the experiment reported here was to examine Internet user concerns and perceptions of online shopping. The attitude of Internet users toward online shopping was…

A synergistic problem‐solving approach to meeting challenges in retail organizations

Mahmoud M. Yasin, Ugur Yavas

To turn today’s challenges and threats into fruitful opportunities, marketing organizations must move away from their traditional modus operandi of closed system approach to an…

From customer relationship management to customer‐managed relationship: unraveling the paradox with a co‐creative perspective

Monica Law, Theresa Lau, Y.H. Wong

Analyzing three perspectives on customer relationship management (CRM) developed by academics, numerous paradoxes are illustrated, as it can be an integrated corporate approach, a…

Relationship marketing in the banking sector: the impact of new technologies

Mark G. Durkin, Barry Howcroft

Having finally embraced the concept of marketing, banks enter the new millennium in a increasingly competitive and fragmented marketplace, consisting of financially literate…