Marketing Intelligence & Planning: Volume 23 Issue 7

Does direct marketing need to have a direction?

Irene C.L. Ng

To provoke radical thinking about the role and practice of direct marketing.

Meet the cyberscape

Mark S. Rosenbaum

To conceptualize the elements that define a “cyberscape” (by analogy with a landscape) and to assess how internet users respond to the cyberscape based upon their purpose and…

Predictors of consumer trust: likelihood to pay online

Gregory S. Black

Using data relating to eBay transactions, investigates the economic, demographic, and geographic factors affecting willingness to pay for purchases online.

Competitive intelligence activity: evidence from Greece

Constantinos‐Vasilios Priporas, Lampros Gatsoris, Vassilis Zacharis

To investigate awareness, attitudes and implementation with respect to competitive intelligence (CI) in Greece.

Shelter in the storm: marketing strategy as moderated by the hostile environment

Steven Ward, Aleksandra Lewandowska

To assess which components of the marketing orientation, along with the new measure societal marketing orientation, predict the performance of the firm and which are moderated by…

Idea generation in new product development through business environmental scanning: the case of XCar

Kamilla Kohn

To develop understanding of why the use of business information in new product development proves problematic in practice, and to show how obstacles and difficulties may be…

Marketing health‐enhancing foods: implications from the dairy sector

Gillian Armstrong, Heather Farley, Jennifer Gray, Mark Durkin

To assess the potential for development in the agri‐food sector by investigating: consumer awareness of health‐enhancing foods; key influences on their perceptions of and…