Table Of Contents: Volume 23 Issue 7
Using data relating to eBay transactions, investigates the economic, demographic, and geographic factors affecting willingness to pay for purchases online.
To investigate awareness, attitudes and implementation with respect to competitive intelligence (CI) in Greece.
To assess which components of the marketing orientation, along with the new measure societal marketing orientation, predict the performance of the firm and which are…
Idea generation in new product development through business environmental scanning: the case of XCarKamilla Kohn
To develop understanding of why the use of business information in new product development proves problematic in practice, and to show how obstacles and difficulties may…
To assess the potential for development in the agri‐food sector by investigating: consumer awareness of health‐enhancing foods; key influences on their perceptions of and…
Online date, start – end:1983
Copyright Holder:Emerald Publishing Limited
- Associate Professor Thomas Brashear Alejandro