Table of contents
Service Quality Measurement
Barbara R. LewisConcerns customer service/quality in service sector organizations.Presents definitions and determinants of service quality together with areview of a number of research projects…
Elderly Consumers′ Evaluation of Service Quality
Anne M. SmithPoints out that the increasing interest among academics to measureconsumers′ perceptions of service quality has emphasized the role of theself‐administered questionnaire, and that…
The Modified Index: A Technique for the Identification and Targeting of Market Segments
David A. YorkeStates that, while market segmentation is the cornerstone of anymarketing strategy, “markets” may be segmented using manydifferent variables as bases, and the question for…
Industrial In‐depth Interviews: Some Considerations for First‐time Users
Vincent‐Wayne MitchellOpens with the observation that the would‐be interviewer is facedwith a daunting task for which the existing literature is not alwayshelpful. Presents a résumé of the…
Generic Prescribing in General Medical Practice: An Attitudinal Study of General Practitioners
Peter W. Turnbull, Noreen E. ParsonsAddresses the issue of the adoption of generic drugs by generalmedical practitioners in the National Health Service in England. Theadoption and buyer behaviour of GPs is of…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss