Marketing Intelligence & Planning: Volume 17 Issue 1

Meeting the information needs of marketing in the twenty‐first century

Nigel Culkin, David Smith, Jonathon Fletcher

Addresses the question of whether ‐ now that we exist in the much heralded “information era” ‐ the information needs of those engaged in marketing are being satisfied. With…

Relationship marketing defined? An examination of current relationship marketing definitions

Michael John Harker

Attempts to define “relationship marketing” have been varied and many, neatly reflecting the diverse academic and socio‐political backgrounds of RM scholars. This paper lists 26…

Measuring service quality: current thinking and future requirements

Stewart Robinson

The publication of the first results of the SERVQUAL instrument provoked a debate on how best to measure service quality. With more than a decade since the publication of those…

Measuring and managing service quality

Barry Davies, Steve Baron, Tony Gear, Martin Read

Concerns the application of novel technology (the TEAMWORKER system) in the measurement of service quality. A performance‐only version of the SERVQUAL instrument was used as a…

Headteacher characteristics, management style and attitudes towards the acceptance of commercial sponsorship by state‐funded schools

Roger Bennett, Helen Gabriel

Headteachers in Greater London’s 401 state‐funded secondary schools were sent a questionnaire designed to relate their personal characteristics to, inter alia, their attitudes…

Financial wealth and the distribution of income

John C. Edmunds, Mark E. Potter

The gap between wealthy and poor is widening, in part due to the epochal rise in the value of financial assets. Middle‐class savers channel their monthly contributions into mutual…