Marketing Intelligence & Planning: Volume 14 Issue 3

Managing company turnarounds: how to develop “destiny”

Michael Harker

States that, despite the rhetoric in the literature concerning the importance of information in the market‐planning process, there is scant attention to the “life blood of the…

Developing an Australian model of export marketing performance determinants

Michael Valos, Michael Baker

Compares and contrasts the Australian and international literature which has examined the determinants of export performance with a view to developing a model which will assist in…

Advice for handling controversial accounts: from products to politicians

David S. Waller, Michael Jay Polonsky

Considers Australian advertising agency executives’ attitudes towards “controversial” clients, by focusing on their attitudes towards political accounts. Examines a sample of 101…

The use and development of marketing information systems in Queensland, Australia

Alan Buttery, Rick Tamaschke

Argues that a good marketing information system can make decision making more efficient and effective. It can be used to help create a competitive advantage, and can even…

The role of employee commitment and trust in service relationships

Roderick D. Iverson, Colin S. McLeod, Peter J. Erwin

Believes that organizations need to match their internal marketing programmes to fit with their external marketing orientation. According to the contingency view of marketing, we…

Marketing in a “managed” economy

Fred Robins

Illustrates marketplace practice in some of the dynamic, development‐oriented economies of East Asia. Argues that Western businesses engaging in the region for the first time do…