Marketing Intelligence & Planning: Volume 28 Issue 6

Subject:

Table of contents

A framework for implementing retail franchises internationally

Megan Thompson, John Stanton

For a predetermined form of business entry, the international market research process for selecting country markets requires the research questions and research process to be…

2517

Exploring trust vis‐à‐vis reliance in business relationships: A qualitative analysis in the UK construction industry

Zhizhong Jiang, Stephan C. Henneberg, Peter Naudé

To overcome the limitations of applying trust in interorganizational relationships, this paper aims to investigate the significant role of interorganizational reliance in business…

Marketing contemporary visual art

Annukka Jyrämä, Anne Äyväri

The paper seeks to focus on the management of art galleries in the context of contemporary visual art markets, viewed from the institutional and industrial network approaches. The…

3181

Niche marketing and strategic capabilities: an exploratory study of specialised firms

Kjell Toften, Trond Hammervoll

The limited academic literature available on niche marketing has mainly focused on market‐specific factors, and the discussion has in particular centred on the characteristics of…

5254

Internal marketing: service quality in leisure services

Hua Yang, Nigel Coates

It has been accepted that enhancing the satisfaction of employees, especially customer‐contact employees is important as they can significantly and positively influence customers'…

4644

Opportunities and threats for competitors in product‐harm crises

George Siomkos, Amalia Triantafillidou, Aikaterini Vassilikopoulou, Ioannis Tsiamis

Product‐harm crises have become an almost familiar phenomenon in today's business environment as technology becomes more vulnerable. Even if a product‐harm crisis is associated…

3798

Perceived environmental uncertainty's effect on commitment in business‐to‐business channels

Jennifer L. Harrison, Stephen J. Kelly

The purpose of this paper is to test the null hypothesis that there is no significant association between perceived environmental uncertainty (PEU) and a three component…

885
Cover of Marketing Intelligence & Planning

ISSN:

0263-4503

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Dr Babu John-Mariadoss