Marketing Intelligence & Planning

Category:

Marketing

Table Of Contents: Volume 12 Issue 7

How to Identify Psychographic Segments

Vincent‐Wayne Mitchell

As marketing knowledge and market competition increase, so too does theneed for better segmentation. Psychographics can offer greater insightsinto customer behaviour, but…

How to Identify Psychographic Segments

Vincent‐Wayne Mitchell

As marketing knowledge and market competition increase, so too does theneed for better segmentation. Psychographics can offer greater insightsinto customer behaviour, but…

Using the Delphi Technique to Predict Future Tourism Potential

Erdener Kaynak, Jonathan Bloom, Marius Leibold

The South African tourism industry is expected to develop substantiallyover the next five years owing to anticipated high tourism market growthrates. However, tourism…

Neural Networks and Statistical Techniques in Marketing Research

V. Venugopal, W. Baets

Artificial Neural Networks (ANNs) have many potential applicationsvirtually in wide areas ranging from engineering to management.Recently, a great deal of interest (and…

Top Performing Organizations of Australia, New Zealand and Singapore

B.C. Ghosh, H.P. Schoch, D.B. Taylor, W.W. Kwan, Teo Sock Kim

With increasing emphasis by many companies on gaining competitiveadvantages, both locally and on a global basis, the significance ofmarketing as a driving force for…

ISSN:

0263-4503

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open access:

hybrid

Editor:

  • Associate Professor Thomas Brashear Alejandro