Table Of Contents: Volume 23 Issue 6
This viewpoint, based on research undertaken by Forrester Research, aims to assess the impact of technological change on consumer behaviour, especially media habits, and…
There is a pressing need for practitioners to adopt viable analytic procedures that may help them optimize resource allocation to strengthen customer satisfaction. This…
To assist marketing management in the identification and targeting of consumer innovators for novel products by selectively reviewing and integrating three separate…
To review the academic literature on customer relationship management (CRM), provide a comprehensive bibliography and propose a method of classifying that literature.
Online date, start – end:1983
Copyright Holder:Emerald Publishing Limited
- Associate Professor Thomas Brashear Alejandro