Marketing Intelligence & Planning: Volume 33 Issue 2

The impact of reputation and identity congruence on employer brand attractiveness

Chunyan Xie, Richard P. Bagozzi, Kjersti V. Meland

The purpose of this paper is to extend research on employer branding in the recruitment context. The authors develop a model that integrates research from employer branding…

Cityscape promotions and the use of place images at the Olympic Games

John Nadeau, Norman O'Reilly, Louise A. Heslop

The purpose of this paper is to investigate the extent that marketers are using place-based images to promote their brands within the host city of the Olympic Games. It is thought…

Brand equity, satisfaction, and switching costs: An examination of effects in the business-to-business setting

Galina Biedenbach, Maria Bengtsson, Agneta Marell

The purpose of this paper is to investigate the effects of satisfaction and switching costs on the development of brand equity in the business-to-business (B2B) setting. The study…

Diners’ loyalty toward luxury restaurants: the moderating role of product knowledge

Norman Peng, Annie Huiling Chen

Consumers dine at luxury restaurants for reasons beyond fulfilling basic needs; however, little is known about the factors that contribute to diners’ loyalty. The purpose of this…

The impact of sound experiences on the shopping behaviour of children and their parents

Bertil M L Hultén

The purpose of this paper is to examine how the introduction of auditory sensory cues, through a human voice, affect children’s and parent’s shopping behaviour in a retail grocery…

How to support consumer-brand relationships: The role of corporate culture and human resource policies and practices

Oriol Iglesias, Fathima Zahara Saleem

– The purpose of this paper is to identify the detailed human resource policies and practices that favor the expansion of consumer-brand relationships.

Brand, identity and corporate reputation

Ming Lim, Joana Cesar Machado, Oriol Iglesias