Optimizing green knowledge acquisition through entrepreneurial orientation and resource orchestration for sustainable business performance

Abstract

Purpose

Considering the importance of green knowledge in firms' sustainability, this study investigates the mediating mechanism of green knowledge acquisition (GKA) and the moderating role of resource orchestration capability (ROC) in the relationship between green entrepreneurial orientation (GEO) and corporate sustainable performance (CSP).

Design/methodology/approach

Using a sample of 388 executives from 195 small and medium-sized enterprises (SMEs) in the UAE, this study used partial least squares structural equation modelling to examine the proposed relationships among the constructs.

Findings

The research shows that GEO affects CSP's environmental, economic, and social aspects of CSP. This study also highlights the mediating role of GKA in the relationship between GEO and CSP. The moderated mediation analysis results indicate that when ROC is elevated, GEO's indirect influence on environmental and economic performance through GKA is more pronounced.

Practical implications

This study provides useful insights and a novel approach for manufacturing industries and authoritative bodies to alleviate environmental deterioration and improve CSP by encouraging GKA through green entrepreneurship.

Originality/value

This study enriches the existing literature on GEO, GKA, and CSP by focusing on environmental challenges and applying the resource-based view (RBV) framework. The study's findings broaden the theoretical basis for green entrepreneurship, provide guidance on enhancing CSP in manufacturing firms, and advance green entrepreneurship research.

Citation

Baquero, A. (2024), "Optimizing green knowledge acquisition through entrepreneurial orientation and resource orchestration for sustainable business performance", Marketing Intelligence & Planning, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/MIP-07-2023-0330