Table Of Contents
The aim is to describe the “empirical characteristics” of the “top” journals in mainstream marketing by assessing selected journals with respect to: the proportion of…
The purpose of this paper is to evaluate the usefulness of situated learning in business education.
This study uses intelligent modeling techniques with the purpose of examining the effect of various demographic, cognitive and psychographic factors on organ donation in Egypt.
The concept of servicescape and its effect on consumer behaviour has been studied extensively in numerous areas of retailing. However, the role of servicescape in…
Assessing the effects of self‐congruity, attitudes and customer satisfaction on customer behavioural intentions in retail environmentHafedh Ibrahim, Faouzi Najjar
This paper aims to develop a model that will include self‐image congruence, attitudes, satisfaction and explain their role on behavioural intentions.
Online date, start – end:1983
Copyright Holder:Emerald Publishing Limited
- Associate Professor Thomas Brashear Alejandro