Table of contents
Marketing and sustainability
Peter Jones, Colin Clarke‐Hill, Daphne Comfort, David HillierThe purpose of this paper is to raise for debate among marketers the issue of the relationship between marketing and sustainability.
Empirical characteristics of “top” journals in mainstream marketing
Göran Svensson, Terje Slåtten, Bård Tronvoll, Thomas HelgessonThe aim is to describe the “empirical characteristics” of the “top” journals in mainstream marketing by assessing selected journals with respect to: the proportion of “empirical”…
Taking action: new forms of student and manager involvement in business education
Poul Houman Andersen, Morten RaskThe purpose of this paper is to evaluate the usefulness of situated learning in business education.
Profiling organ donors in Egypt using intelligent modeling techniques
M. MostafaThis study uses intelligent modeling techniques with the purpose of examining the effect of various demographic, cognitive and psychographic factors on organ donation in Egypt.
Servicescape matters – or does it? The special case of betting shops
Antje Cockrill, Mark Goode, Daniel EmbersonThe concept of servicescape and its effect on consumer behaviour has been studied extensively in numerous areas of retailing. However, the role of servicescape in non‐traditional…
Assessing the effects of self‐congruity, attitudes and customer satisfaction on customer behavioural intentions in retail environment
Hafedh Ibrahim, Faouzi NajjarThis paper aims to develop a model that will include self‐image congruence, attitudes, satisfaction and explain their role on behavioural intentions.
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss