Table of contents - Special Issue: Commemorative Issue in Honour of Michael J. Thomas
Guest Editors: Stanley Paliwoda
Words of a feather: confessions of a Thomas Twitcher
Stephen BrownThe purpose of this paper is to celebrate the manifold contributions made by Michael Thomas, marketing professor extraordinary.
By his works ye shall know him (Matthew 7:16)
Keith CrosierThe purpose of this paper is to celebrate the remarkable work of the late Emeritus Professor Michael J. Thomas, as Editor of Marketing Intelligence & Planning (MIP ) over 21…
Critical vision in a challenged world
Gerard Hastings, Roger Sugden, Mark GrindleThe financial crisis demands that we in the business academy raise our game: we either caused it by training the generation of “greed is good” MBAs who designed those financial…
Marketing empowerment and exclusion in the information age
Michael SarenThis paper aims to look back at Michael Thomas' 1999 thesis regarding the impact on marketing of the information age. In his view, the information revolution of “e‐commerce” and…
Marketing responsibility in an era of economic and climactic challenge
Helen Borland, Stan PaliwodaThe purpose of this paper is to illustrate Michael Thomas's concept of civic professionalism and social trusteeship as a future alternative to the current marketing profession's…
Poland: the brand
Dorota Mielewczyk, Tomasz CzubaThe purpose of the study is to examine “Poland the brand”, a project which has been funded to ascertain whether Poland had identifiable, quintessentially Polish, products of…
Revisiting experiential values of shopping: consumers' self and identity
Helen Woodruffe‐Burton, Susan WakenshawThe research presented in this article aims to extend our understanding of the symbolic and experiential values of shopping through the investigation of consumers' grocery…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss