Table of contents
Understanding Pressure Groups
N. Craig SmithBusiness is increasingly coming under attack by pressure groups. Many managers, and particularly those in marketing functions, are having to respond to these challenges. Others…
762
How To Market Unit Trusts: A Consumer Behaviour Model
Maureen GuirdhamHow can the unit trust industry expand its customer base? To date, although public interest in equity investment has spread widely since the 1984 launch of the major privatisation…
519
Alternative Indicators of Forecast Revision and Improvement
Brian Mathews, Adamantios DiamantopoulosA number of alternative measures of subjective forecast revision and forecast improvement/degradation are examined, their relative merits and limitations discussed, and some…
124
Forecasting Applications in Marketing and Small Business
Thanassis Frontistis, Panos ApostolidisForecasting is part of the decision‐making process and has become an important component in all marketing activities. Methods of forecasting range from simple moving averages to…
770
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss