Marketing Intelligence & Planning: Volume 35 Issue 1

Imperatives for research designs with Muslim women

Aisha Wood Boulanouar, Robert Aitken, Zakaria Boulanouar, Sarah Jane Todd

The purpose of this paper is to improve the quality and efficacy of data collected from Muslim respondents, particularly women, through an examination of Islamic teachings and…

Demographics, attitudes, and technology readiness: A cross-cultural analysis and model validation

José I. Rojas-Méndez, A. Parasuraman, Nicolas Papadopoulos

The purpose of this paper is to test the cross-cultural validity of the Technology Readiness Index (TRI) (Parasuraman, 2000) and explore how demographics and attitudinal variables…

Environmental consciousness and brand equity: An impact assessment using analytical hierarchy process (AHP)

Siddharth Misra, Rajeev Kumar Panda

The purpose of this paper is to investigate the activities of environmental consciousness from socio-psychographic perspectives and hence evaluates its effect on brand equity…

Investigating the role of religiosity as a deterrent against digital piracy

Riza Casidy, Michael Lwin, Ian Phau

The purpose of this paper is to examine the role of religiosity as a deterrent to habitual digital piracy behaviour. Specifically, it will examine the extent to which “religious…

Factors influencing word of mouth behaviour in the restaurant industry

Mohammad Reza Jalilvand, Sirous Salimipour, Mehdi Elyasi, Mehdi Mohammadi

Restaurants with limited promotion budgets depend mainly on word of mouth (WOM) among customers. WOM seems particularly important to the marketing of services. This is because…

Investigating young customers’ retail purchase embarrassment

Juhi Gahlot Sarkar, Abhigyan Sarkar

The purpose of this paper is to examine the inter-relationships between product category embarrassment, consumption contexts, individual’s attachment styles, and their combined…

Purchasing organic products: role of social context and consumer innovativeness

Ajax Persaud, Sandra R. Schillo

The purpose of this paper is to investigate how individual innovativeness and social factors shape consumers’ purchase decisions of organic products.

Drivers of brand equity of television news channels: evidences from emerging market

Madhupa Bakshi, Prashant Mishra

The purpose of this paper is to map the variables that affect the customer-based brand equity (CBBE) of media channels (television news) in an emerging market context.