Table Of Contents: Volume 26 Issue 6
The purpose of this paper is to investigate the feasibility and usefulness of adapting the concept of “customer value” from commercial marketing for use in the field of…
The purpose of this paper is to identify important factors that affect Hong Kong adolescent consumers' green purchasing behaviour.
The paper aims to investigate the different forms of retaliatory responses towards unsatisfactory service encounters experienced by Australian consumers. It further…
Corporate identity has become one of the major topics in the field of corporate marketing studies, but the relationship between corporate marketing management and…
The purpose of this paper is to explore how message framing is commonly used by magazine advertisers.
The purpose of this paper is to better understand current concept testing practice and its role in the new product development process; identify the relationship, if any…
Online date, start – end:1983
Copyright Holder:Emerald Publishing Limited
- Associate Professor Thomas Brashear Alejandro