Marketing Intelligence & Planning: Volume 12 Issue 2

Marketing Problems: From Analysis to Decision

Patrick Butler

While problem and decision analysis has attracted considerable interestin general management fields, it is not a topic commonly found in themarketing management literature…

Can Opera Be Brought to the Masses?: A Case Study of Carmen the Opera

Graeme Currie, Carrie Hobart

Addresses the question as to whether opera can be brought to the masses(defined as socio‐economic groups other than A and B). First, itdescribes the methodology used in collecting…

The Marketing Communications Revolution – A Leviathan Unveiled?

Philip J. Kitchen

Identifies and analyses various mechanisms designed to inform, persuade,remind, and influence consumers in relation to their attitudinal andconsumption needs. Technological…

Marketing Planning Practices of South African Companies

Russell Abratt, Nicola Higgs

There has been rapid political, social and economic change in SouthAfrica since 1990. As a result of the fall of apartheid, South Africa isslowly taking its place in the global…

Deliberation in Grocery Shopping: : Prospects for the Adoption of a Retailing Technology

Ugur Yavas

By using the conceptual framework of shopping deliberateness paradigm,investigates prospects for the adoption of supermarkets in Saudi Arabia.Results raise some questions on the…

A Brief Examination of the Japanese Innovative Process: Part 2: The Good, the Bad, and the Ugly

Paul A. Herbig, Fred Palumbo

Within the last two decades, the Japanese economic machine has caught upwith, if not overtaken, the US as the world′s leading economy. Japan hasvirtually conquered the American…