Marketing Intelligence & Planning: Volume 39 Issue 1

Trade-off between value creation and value appropriation?

Cleo Schmitt Silveira, Marta Olivia Rovedder de Oliveira, Rodrigo Heldt, Fernando Bins Luce

Managers face the challenge of balancing resources needed to support value creation and value appropriation. In this study the authors analyze the impacts of innovation…

The role of CSR in sport consumption decision-making

Chung-Long Yu

The purpose of the present study was to examine the effect of corporate social responsibility (CSR) on sport spectator's decision-making using extended model of goal-directed…

Roles of strategic orientations in radical product innovation

Chih-Wei Lin, Li Keng Cheng, Lei-Yu Wu

Because of relatively short product life cycles, radical product innovation has more significant influences on firms' competitive advantages in dynamic environments. Past studies…

A retrospective evaluation of Marketing Intelligence and Planning: 1983–2019

Naveen Donthu, Satish Kumar, Nitesh Pandey

The purpose of this study is to map the development of articles published, citations, and themes of Marketing Intelligence and Planning (MIP) over the 37-year period of 1983–2019.

Do consumers really trust cryptocurrencies?

Denni Arli, Patrick van Esch, Marat Bakpayev, Andrea Laurence

In this study, we focus on consumer perceptions of cryptocurrencies. We hypothesize that knowledge of cryptocurrencies, trust in government, and the speed of transactions are the…

Cosmopolitanism, self-identity, online communities and green apparel perception

Arpita Khare, Pradeep Kautish

The research examined the influence of cosmopolitanism, global self-identity and online communities on Indian consumers’ green knowledge and consequently, its effect on the…

Why customers make mobile payments? Applying a means-end chain approach

Raja Sankaran, Shibashish Chakraborty

This study aims to explore the motivational factors (or value components) using a consumer-centric view to enable consumer make mobile payments (mPayments).

Effects of comparability of promotions on inaction inertia

Hsin-Hsien Liu, Hsuan-Yi Chou

Based on mental accounting theory, this study explored whether the comparability of missed and subsequent promotional formats/frames affects inaction inertia.

Outlet selectivity: how and when does it work?

Hsuan-Hsuan Ku

A common tactic employed by retailers to enhance shoppers' purchase intentions is to promote a special offer product for purchase only at certain selected stores. This research…

Manufacturers' and distributors' capabilities influencing dual channel choice

Ryuta Ishii

Many manufacturers implement a dual channel strategy, which can be defined as the simultaneous use of integrated and independent channels of distribution for the same product…