Table of contents
Marketing Intelligence & Planning Volume 10 Issue 8
A slowed rate of market growth, industrial over‐capacity, increased competition: these are just three “trend drivers” towards relationship marketing. Philip Kotler, one of the…
1462
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss