Marketing Intelligence & Planning: Volume 27 Issue 1

Subject:

Table of contents

The world wide web in modern marketing's contribution to organisational performance

Stewart Adam, Andrea Vocino, David Bednall

The purpose of this paper is to provide a better understanding of the antecedents of organisational performance (OP), both financial and marketing, and the influence of holding a…

6726

Marketing perceptions and business performance: Implications for marketing education?

Øyvind Helgesen, Erik Nesset, Terje Voldsund

The purpose of this paper is to analyze associations between practitioners' perception of marketing and business performance, and discuss possible implications for marketing…

11337

CRM literature: conceptual and functional insights by keyword analysis

Eleni K. Kevork, Adam P. Vrechopoulos

The purpose of this paper is to review the literature on customer relationship management (CRM) to obtain a comprehensive framework of mutually exclusive CRM research areas and…

8869

Assessing relationship quality in four business‐to‐business markets

Bahar Ashnai, Maria Smirnova, Sergei Kouchtch, Qionglei Yu, Bradley R. Barnes, Peter Naudé

The purpose of this paper is to develop an understanding of what constitutes relationship quality in four different countries. The paper shows which attributes are important in…

1958

An examination of the relationship between service quality dimensions, overall internet banking service quality and customer satisfaction: A New Zealand study

Michel Rod, Nicholas J. Ashill, Jinyi Shao, Janet Carruthers

The purpose of this paper is to examine the relationships among three dimensions of service quality that influence overall internet banking service quality and its subsequent…

14130

Engaging the purchase motivations to charm shoppers

Mario J. Miranda

The purpose of this paper is to give retailers an insight into consumers' capacity for feeling pleasure associated with specific purchase motivations across different product…

5557

A cross‐cultural comparison of individualism's moderating effect on bonding and commitment in banking relationships

Satyabhusan Dash, Ed Bruning, Kalyan Ku Guin

The purpose of this paper is to describe a cross‐cultural study which examined individualism's moderating effect on the relationship between bonding and commitment between banks…

1695
Cover of Marketing Intelligence & Planning

ISSN:

0263-4503

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Dr Babu John-Mariadoss