Marketing Intelligence & Planning

Category:

Marketing

Table Of Contents: Volume 34 Issue 1

Consumers ' beliefs about firm’s CSR initiatives and their purchase behaviour

Afra Abdeen, Edwin Rajah, Sanjaya S Gaur

The purpose of this paper is to investigate the relationships among corporate social responsibility (CSR) beliefs, support intentions and purchase behaviour of consumers…

Exploring the integration of social media within integrated marketing communication frameworks

Michael John Valos, Fatemeh Haji Habibi, Riza Casidy, Carl Barrie Driesener, Vanya Louise Maplestone

At present no frameworks exist for services marketers to incorporate social media (SM) within marketing communications planning. The majority of integrated marketing…

What can social marketing learn from Dirichlet theory patterns in a physical activity context?

Naomi Gruneklee, Sharyn Rundle-Thiele, Krzysztof Kubacki

The purpose of this paper is twofold: first, to explore whether patterns suggested in Dirichlet theory can be observed in a single behaviour change context, namely…

God blesses those who wear Prada

Denni Arli, Helene Cherrier, Fandy Tjiptono

The purpose of this paper is: to explore the impact of religiousness (i.e. intrinsic religiousness, extrinsic religiousness) on purchase intention of luxury brands…

Perspectives on social impact measurement and non-profit organisations

Michael Jay Polonsky, Stacy Landreth Grau, Sharyn McDonald

Acknowledgement of the social impact created by organisations has become an increasingly frequent discussion among practitioners. The importance of such value creation…

How well do AACSB, AMBA and EQUIS manage their brands?

Morgan P Miles, Martin Grimmer, Geralyn McClure Franklin

The purpose of this paper is to focus on the question of how well business school accreditation bodies manage their own brands. It does so by extending research on…

Antecedents, outcomes, and mediating role of internal reference prices in pay-what-you-want (PWYW) pricing

Rajat Roy, Fazlul K. Rabbanee, Piyush Sharma

The purpose of this paper is to explore the mediating role of internal reference price (IRP) in a pay-what-you-want (PWYW) price setting. Specifically, it examines the…

State of green marketing research over 25 years (1990-2014)

Prashant Kumar

– The purpose of this paper is to present a literature survey on, and classification for, green marketing research.

ISSN:

0263-4503

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open access:

hybrid

Editor:

  • Associate Professor Thomas Brashear Alejandro