Table Of Contents
Examines the similarities and differences in the dimensionality of advertising attitudes between Turkish and New Zealand consumers.
The need for studying the effects of cannibalization and its importance has been established in the literature, especially, since an assessment of the expected…
The aim of the paper is to show how intelligence emanating from customer profitability analysis (CPA) can help improve strategic marketing planning. Insights into the…
Examines the adoption of radio frequency identification (RFID) technology in the commercial aviation industry, focusing on its role in baggage handling and security.
The benefits, challenges and impacts of radio frequency identification technology (RFID) for retailers in the UKPeter Jones, Colin Clarke‐Hill, David Hillier, Daphne Comfort
To offer an outline of the characteristics of radio frequency identification technology (RFID) and discuss its perceived benefits, impacts and challenges, as they apply to…
Knowledge acquisition for marketing expert systems based upon marketing problem domain characteristicsWilliam P. Wagner, Michael L. Zubey
The purpose of this paper is to present various knowledge‐acquisition methods and to show how existing empirical research can be used for mapping between marketing problem…
Online date, start – end:1983
Copyright Holder:Emerald Publishing Limited
- Associate Professor Thomas Brashear Alejandro