Marketing Intelligence & Planning

Category:

Marketing

Table Of Contents: Volume 32 Issue 2 - Special Issue: Marketing strategies and practices in the contemporary environment

Consumer perceptions of cobrands: the role of brand positioning strategies

Jaywant Singh, Stavros P. Kalafatis, Lesley Ledden

Cobranding is increasingly popular as a strategy for commercial success. Brand positioning strategies are central to marketing, yet the impact of perceptions of parent…

Pro-Environmental Purchasing Behaviour during the economic crisis

Irene Tilikidou, Antonia Delistavrou

Examination of Pro-Environmental Purchasing Behaviour (PPB) and its potential components. Investigation of the number and the size of relevant consumer segments…

Product innovation and cause-related marketing success

Michael Christofi, Demetris Vrontis, Erasmia Leonidou

The purpose of this paper is twofold. First, the authors aim to identify all the product- and brand-related factors that promote cause-related marketing (CRM) success. The…

Family business internationalisation through a digital entry mode

Emmanuella Plakoyiannaki, Aikaterini Pavlos Kampouri, Georgia Stavraki, Iordanis Kotzaivazoglou

The purpose of this paper is to contribute to the emerging literature stream of family business (FB) internationalisation. Its purpose is twofold: first, to provide…

Evaluating the performance of destination marketing systems (DMS): stakeholder perspective

Marianna Sigala

Destination marketing systems (DMS) represent a vital inter-organisational information system (IOIS) for supporting the collaborative e-marketing strategies of tourism…

Damaging brands through market research

Christian Franz Horn, Alexander Brem, Björn Ivens

The purpose of this paper is to investigate the possibility of using the new marketing research tool of prediction markets (PMs), which integrates customers to into the…

ISSN:

0263-4503

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open access:

hybrid

Editor:

  • Associate Professor Thomas Brashear Alejandro