Marketing Intelligence & Planning

Category:

Marketing

Table Of Contents: Volume 16 Issue 3

Export information providers: are they meeting the needs of SMEs?

Shiv Chaudhry, Dave Crick

This study provides empirical evidence concerning the perceived usefulness of sources of export information together with types of data required by Asian and indigenous…

Country of origin effects: a literature review

Khalid I. Al‐Sulaiti, Michael J. Baker

This paper provides a comprehensive review of the literature regarding the effect of country of origin on consumer perceptions of products and services. Results reveal…

Information overload in marketing management

Jörn‐Axel Meyer

Developments in information and communication technology have facilitated the generation of management information considerably. Thus, managers are confronted increasingly…

Information as a product: not goods, not services

Jon Freiden, Ronald Goldsmith, Scott Takacs, Charles Hofacker

Recent decades have witnessed an explosion in the quantity of information being produced, which in turn has created vast opportunities for information‐based businesses…

Barriers to market orientation: the view from the shopfloor

Lloyd Harris

Marketing theorists and practitioners have for many years extolled the need for and the value of developing a concept which has become known as a “market orientation”…

IMC: a consumer psychological perspective

Christopher Hackley, Philip Kitchen

The concept of Integrated Marketing Communications (IMC) is receiving increasing attention in many academic and practioner media, primarily from an organisational…

ISSN:

0263-4503

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open access:

hybrid

Editor:

  • Associate Professor Thomas Brashear Alejandro