Marketing Intelligence & Planning: Volume 12 Issue 9

Global Procurement: Motivations and Strategy

Shan Rajagopal, Kenneth N. Bernard

Global procurement is not a simple or easy solution to a company′ssourcing needs. With new markets and changing competitors challengingestablished business, global sourcing is now…

Brand Development: Commodity Markets and Manufacturer‐Retailer Relationships

Peter Betts

Focuses on the case example of one of the leading wallcoveringmanufacturers in the UK. Explores issues surrounding the development ofbrands within a commodity‐type market. The…

Strategic Planning in Practice: A Creative Approach

Paul Ruocco, Tony Proctor

Addresses the issue of formulating strategic plans. A variety oftechniques are suggested in the literature. Reports on the use of twoof these techniques in helping to formulate…

Professionalizing Marketing: The Public Face Portrayed in Recruitment Advertisements

Brian P. Mathews, Tom Redman

The content and wording of job advertisements not only is important inattracting the appropriate candidate, but also provides insights intothe professional status of a particular…

The Relationship of Structure to Entrepreneurial and Innovative Success

Paul Herbig, James E. Golden, Steven Dunphy

Entrepreneurs and innovation go together like the proverbial horse andcarriage. Entrepreneurs seek opportunities and innovations often providethe instrument for them to succeed…