Table Of Contents
Market researchers have a major creative contribution to make in the testing of new concepts; market research data alone has a destructive role when applied uninterpreted…
This article examines the role and contribution that market research played in the development and launch of Midland Bank's savings account for children, Griffin Savers.
This article seeks to present an overall framework within which the various major modelling techniques may be judged, in a non‐technical way, in contrast with the more…
Marketing practice in the EEC is subject to the Articles of the Treaty of Rome relating to free movement of goods and competition. Judgments concerning these Articles and…
Online date, start – end:1983
Copyright Holder:Emerald Publishing Limited
- Associate Professor Thomas Brashear Alejandro