Table of contents
Segmenting multicultural mall visitors: the Israeli case
Shaked Gilboa, Iris Vilnai‐YavetzThe purpose of this paper is two‐fold: first, to identify segments of mall visitors based on the way they perceive mall attributes, their activities and their visiting patterns;…
e‐Marketing Ireland: cashing in on green dots
Wade Halvorson, Anjali Bal, Leyland Pitt, Michael ParentThe purpose of this paper is to analyze an integrated marketing model that includes operations in the real and virtual worlds.
Goodwill hunting? Influences of product‐cause fit, product type, and donation level in cause‐related marketing
Chun‐Tuan Chang, Hsiu‐Wen LiuCause‐related marketing (CRM), the practice of donating money to a charity for each consumer purchase, has become an important part of corporate philanthropy. This research seeks…
Marketing a memory of the world: Magna Carta and the experiential servicescape
Barry Ardley, Nick Taylor, Emily McLintock, Frankii Martin, Gavin LeonardThe purpose of this paper is to analyse visitor perceptions of the Lincoln Magna Carta exhibition, in the context of an experiential servicescape perspective.
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss