Table Of Contents: Volume 30 Issue 6
The purpose of this paper is two‐fold: first, to identify segments of mall visitors based on the way they perceive mall attributes, their activities and their visiting…
Goodwill hunting? Influences of product‐cause fit, product type, and donation level in cause‐related marketingChun‐Tuan Chang, Hsiu‐Wen Liu
Cause‐related marketing (CRM), the practice of donating money to a charity for each consumer purchase, has become an important part of corporate philanthropy. This…
The purpose of this paper is to analyse visitor perceptions of the Lincoln Magna Carta exhibition, in the context of an experiential servicescape perspective.
Online date, start – end:1983
Copyright Holder:Emerald Publishing Limited
- Associate Professor Thomas Brashear Alejandro