Marketing Intelligence & Planning: Volume 30 Issue 6

Subject:

Table of contents

Segmenting multicultural mall visitors: the Israeli case

Shaked Gilboa, Iris Vilnai‐Yavetz

The purpose of this paper is two‐fold: first, to identify segments of mall visitors based on the way they perceive mall attributes, their activities and their visiting patterns;…

e‐Marketing Ireland: cashing in on green dots

Wade Halvorson, Anjali Bal, Leyland Pitt, Michael Parent

The purpose of this paper is to analyze an integrated marketing model that includes operations in the real and virtual worlds.

1274

Goodwill hunting? Influences of product‐cause fit, product type, and donation level in cause‐related marketing

Chun‐Tuan Chang, Hsiu‐Wen Liu

Cause‐related marketing (CRM), the practice of donating money to a charity for each consumer purchase, has become an important part of corporate philanthropy. This research seeks…

3106

Marketing a memory of the world: Magna Carta and the experiential servicescape

Barry Ardley, Nick Taylor, Emily McLintock, Frankii Martin, Gavin Leonard

The purpose of this paper is to analyse visitor perceptions of the Lincoln Magna Carta exhibition, in the context of an experiential servicescape perspective.

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Cover of Marketing Intelligence & Planning

ISSN:

0263-4503

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Dr Babu John-Mariadoss