Marketing Intelligence & Planning: Volume 19 Issue 4


Table of contents

Marketing research in the new millennium: emerging issues and trends

Naresh K. Malhotra, Mark Peterson

Given the focus of the special issue, the present paper combines both the academic and the practitioner perspectives to highlight several issues and emerging trends that…


Engaging the right mindset in qualitative marketing research

Clive Nancarrow, Andy Barker, Len Tiu Wright

Addresses the need in qualitative market research to consider how best to sample and recruit the right mindsets (respondents) and, if appropriate, prime these for…


The use of marketing research and intelligence in strategic planning: key issues and future trends

Thomas Tan Tsu Wee

Many large companies in Asia are turning to market intelligence for input into their strategic management system and decision making. Conventional marketing research is…


Comparing respondents of e‐mail and mail surveys: understanding the implications of technology

Ashok Ranchhod, Fan Zhou

The utilization of the Internet and Internet marketing for marketing research has received considerable attention. Although there is a growing body of research devoted to…


Making sense of information: a new role for the marketing researcher?

David Smith, Nigel Culkin

Addresses the question of whether the information needs of those engaged in marketing management are being delivered satisfactorily by information providers. It is plainly…


Process benchmarking as a market research tool for strategic planning

Deborah Ralston, April Wright, Jaynendra Kumar

Process benchmarking partnerships are emerging as a research tool to help small firms to build a competitive advantage against larger rivals. Managers are now beginning to…


The prices of mailing services evaluated by companies

Maria Aparecida Gouvêa, Geraldo Luciano Toledo, Lino Nogueira Rodrigues Filho

In the competitive business environment there is an inherent complexity in the price decisions. Although technical aspects and financial principles bring many…

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Emerald Publishing Limited

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  • Associate Professor Thomas Brashear Alejandro