Marketing Intelligence & Planning

Category:

Marketing

Table Of Contents: Volume 15 Issue 7

The “glasshouse effect”: women in marketing management

Pauline Maclaran, Lorna Stevens, Miriam Catterall

Explores the “glasshouse effect” that women marketing managers may experience as they carry out their marketing roles. Addresses, specifically, the invisible…

Women communicators in the workplace: natural born marketers?

Sue Freeman, Richard Varey

With the rise in calls for the democratizing of the workplace and for greater entrepreneurship and innovation in work roles, the concept of internal marketing has achieved…

Compensatory consumption: why women go shopping when they’re fed up and other stories

Helen R. Woodruffe

Explores the role and experience of compensatory consumption in women’s lives. Conducts the research from a feminist perspective and asks “what are women’s lived…

Marketing feminism: reflections from a women’s reviewer

Nicci Gerrard

Takes a reflective look at the launch of Women’s Review, one of the many feminist projects of the 1970s and 1980s. Shows how the lack of marketing skills contributed to…

Marketing and the war machine

John Desmond

Considers the relations between warfare, gender and marketing, and asks “Are we witnessing the feminization of marketing?” Draws on Deleuze and Guattari’s (1988…

It’s business doing pleasure with you: Sh! A women’s sex shop case

Danusia Malina, Ruth A. Schmidt

An exploratory case study of the features of the service encounter within the concept shop Sh! forms the starting‐point for building theory to describe and conceptualize…

Leap‐frog marketing: the contribution of ecofeminist thought to the world of patriarchal marketing

Pierre McDonagh, Andrea Prothero

Provides an overview of ecological feminism (ecofeminism) and discusses the implications for marketing. Shows how ecofeminist perspectives demand that we question not only…

Marketing and feminism: a bibliography and suggestions for further research

Miriam Catterall, Pauline Maclaran, Lorna Stevens

From the early 1990s a number of papers advocating feminist analyses of marketing phenomena appeared in the marketing literature. Scholars working from feminist…

ISSN:

0263-4503

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open access:

hybrid

Editor:

  • Associate Professor Thomas Brashear Alejandro