Table Of Contents: Volume 30 Issue 4
An exploration and extension of the Value Discipline Strategy (VDS) typology in educational institutionsMitchell Ross, Debra Grace
While marketing research in the context of educational institutions continues to grow, little is known about the strategic choices associated with international student…
Word‐of‐mouth (WOM) has been recognized as one of the most influential resources of information transmission. Advances in information technology and the emergence of…
This paper aims to explore the service quality concept in the context of the rapidly growing Chinese language training market.
Online date, start – end:1983
Copyright Holder:Emerald Publishing Limited
- Associate Professor Thomas Brashear Alejandro