Marketing Intelligence & Planning

Category:

Marketing

Table Of Contents: Volume 22 Issue 4

Adopters of new food products in India

Shu‐Shian Ling, Ho Jung Choo, Dawn Thorndike Pysarchik

The purposes of this research were to compare the attitudes about new food purchases between innovators/early adopters and non‐innovators, and to determine the food…

Technology integration

Ravipa Larpsiri, Mark Speece

Sales force automation (SFA) is increasingly used to support customer relationships, and provides a good example of technology application on the supplier‐customer…

Engaging in complaint behaviour

Ian Phau, Riana Puspita Sari

This paper investigates the various factors affecting consumer complaint behaviour in Indonesia. The main objective is to determine the various demographic variables and…

Consumer responses to environmental advertising in China

Ricky Y.K. Chan

This study examines how consumers in China perceive and respond to company‐sponsored environmental advertising claims. Based on a survey of 914 Chinese respondents in…

The relationship of cultural values and message strategies in service advertising

H.C. Susan Tai

Differences in cultural values may result in perceptual differences and thus necessitate the use of different advertising message strategies in different cultures. This…

Assessing the francophone West Africa market

Raphaël K. Akamavi, Andrew McKevitt, Agyenim Boateng

Very little is known about the business environment in the countries of l'Afrique Occidentale Française (or francophone), the French‐speaking countries of West Africa…

Market segmentation based on level of acculturation

Frederick A. Palumbo, Ira Teich

In recent years companies have realized the importance of targeting their products and advertising efforts toward minority and ethnic groups. Globally, regional cultures…

ISSN:

0263-4503

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open access:

hybrid

Editor:

  • Associate Professor Thomas Brashear Alejandro