Marketing Intelligence & Planning: Volume 7 Issue 11/12

Subject:

Table of contents

Strategic Planning: The Cultural Impact

David M. Reid, L.C. Hinkley

Strategic planning is portrayed as a dynamic process by whichcompanies tend to identify future opportunities and link thatrecognition with a concerted effort to grow or acquire…

1452

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb001510. When citing the article, please…

2784

Market Segment‐oriented Fund‐Raising Strategies: An Empirical Analysis

B.B. Schlegelmilch, A.C. Tynan

With well over 250,000 registered UK charities vying to attractgenerosity, fund‐raising has become a fiercely competitive andprofessional activity. This article empirically…

“Soft” Information Systems for Marketing Decision Support

A.R. Lock, D.R. Hughes

The article begins by defining three categories of information assoft; glosses on existing quantitative databases, text in the form ofmarket reports and analyses, individual…

The Valuation of Brands

Noel Penrose, Martin Moorhouse

Recent merger and takeover activity in the branded goods sector hasnow prompted a number of companies to place formal valuations on theirbrand assets and include these in their…

1165

Universal Product Codes: An Adjunct to Traditional Saleforce Controls

Ira Teich

Marketing affects and supports the entire organisation.Improvements or reductions in waste within the firm will also have animpact on the firm′s marketing effort. Marketing…

Cover of Marketing Intelligence & Planning

ISSN:

0263-4503

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Dr Babu John-Mariadoss